Edinburgh Steiner School

Rebranding, design and photography

A client somewhat off my beaten track, but one close to my heart. Steiner education is mainstream in much of mainland Europe and highly regarded in North America, yet widely misunderstood here in the UK.

I was asked by the Edinburgh Steiner School to design a new brand as part of a push to demystify and position itself as a positive choice among other independent schools.

It had to appeal to a new and more mainstream audience while being warmly received by the existing school community.

So the final design incorporates themes which sit at the core of Steiner education—the flow of the lemniscate form and the hexagon as an enclosing shape—while establishing a clean marque and badge to reflect its stature as an long-established school with academic performance way above the average.

Guidelines

A set of detailed guidelines have helped the school and other designers apply the new brand consistently.

Rolling out the new brand

When the new brand was agreed, it was gradually rolled out across all digital and print media, much of which I was also asked to design.

Photography

Documenting school life has become an ongoing project, first to build and then maintain a library of clean, fresh imagery.